News subscription from another angle

Quartz positions their news subscription service not as a newsletter, but as a morning briefing for busy people. This small adjustment of perception can do a great deal for persuading users to subscribe.

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Frictionless watching

TED – when you play a video and scroll down, the top bar keeps playing the video for you – scrolling doesn’t break your talk watching experience.

ted

 

Are you offering guidance?

SumAll makes it easy to trust the product by promising guidance.

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Gif controls

When you pin a gif, Pinterest adds a control to play the gif vs. playing it by default.

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Time to signup is a piece of stats too

Tumblr adds time to join to the overall statistics making the signup screen more convincing.

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Usefulness vs. pushiness

FindTheBest doesn’t push email subscriptions “just because”, it seems to analyze your time/behavior on a page and suggest subscribing when it’s safe to assume the visitor is really interested. I got this subscription offer after I scrolled up and down the company page and spent more than 15 seconds on the page.

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