This time we noticed a floating balloon at the bottom of the page..
Quartz positions their news subscription service not as a newsletter, but as a morning briefing for busy people. This small adjustment of perception can do a great deal for persuading users to subscribe.
TED – when you play a video and scroll down, the top bar keeps playing the video for you – scrolling doesn’t break your talk watching experience.
SumAll makes it easy to trust the product by promising guidance.
When you pin a gif, Pinterest adds a control to play the gif vs. playing it by default.
Tumblr adds time to join to the overall statistics making the signup screen more convincing.